Author: David Williams

According to one research firm, personalized printing (also called variable data printing) increases response rates by an average of 36%, average order size or value by 25%, and customer loyalty… ...Read More

When you start a new print project, you want to hit your deadlines, keep your sanity, and make your customers happy. Fortunately, the right amount of planning will make sure… ...Read More

As you develop your marketing plan of attack, there are three types of mailing lists you want to keep in mind. Each will be used for a different marketing purpose… ...Read More

Any good direct mail or multi-channel marketing program includes a call to action. You want the recipient to make a phone call. Visit a website. Make a donation or request… ...Read More

Whether on posters, in magazine advertisements, or on direct mail pieces, these and other high-identity personas create brand identification. When consumers see them, they associate these characters with more than… ...Read More

For nonprofit organizations, fundraising is their lifeblood. But what happens when your fundraising goes flat? How do you breathe new life into existing efforts? Here are five ways that real… ...Read More

Give your customers a reason to come back again and again Personalized sales letters can be powerful tools, but effective personalization takes more than good data. It takes understanding your… ...Read More

In the graphic arts, the color “black” isn’t quite so black and white. Being aware of the “shades of black” can help you maximize the impact of your design. There… ...Read More

If you want inexpensive, real-time communications, online marketing can be a powerful tool. But if you want highly relevant marketing communications that consumers respect, then personalized print is the way… ...Read More