When you are putting your best foot forward, it’s important to pay attention to the details. Details can make the difference between looking like everyone else and really standing out.… ...Read More
Blog
A Deep Clean
Spruce up your database for a significant savings on mail. Postal rates got you down? Tempted to cut back on mailing to protect the budget? Don’t compromise this critical customer… ...Read More
Playing to Win!
Think multichannel marketing is still an option? Not anymore. We live in a world in which 94% of consumers have their cellphones within arm’s reach, and 65% of email is… ...Read More
Attract More Customers
Direct mail plays a major role in all areas of the customer lifecycle, but is most important to the acquisition stage,” says David McRae, managing director of data and technology… ...Read More
What is Your Sweet Spot for Direct Mail?
When it comes to direct mail, it’s about great content. It’s also about timing and frequency. If you don’t mail enough, your results will go down. If you mail too… ...Read More
3 Ways to Use Psychology to Boost Results Today
Studies have shown that simple techniques related to human behavior can boost the results of marketing campaigns significantly. Here are three techniques that are particularly simple and easy… ...Read More
See it all at Booth 612 during DscoopX
Convertible Solutions will debut its new MultiLoft® products and redesigned swatchbook in booth 612 in the Solutions Showcase at DscoopX at the Gaylord National Resort & Convention Center in Washington,… ...Read More
Can’t Touch This: 5 Reasons Online Can’t Replace Print
In a world in which people have already checked their email, logged into Facebook, and responded to a dozen text messages before they drink their first cup of coffee, what… ...Read More
Do You Know Your Buyers?
Whether you are communicating your message through direct mail, email, or marketing collateral, it’s critical to know your audience so you can tailor your marketing to each segment and increase… ...Read More