Articles

Carefully orchestrate all the phases in your marketing campaign by understanding your customers and what makes them tick. When you think about improving the results of your 1:1 print campaigns,… ...Read More

Utilizing the classic campaign cycle ultimately brings more customers around to a final sale. As a marketer, you may be familiar with the classic campaign cycle for print and multi-channel… ...Read More

When you think about marketing that packs a punch, your thoughts most likely turn to the list, the pitch, and the incentives. But when it comes to the design, how… ...Read More

The economy is bouncing back, but marketing budgets are still tight. Are you tempted to slash your print marketing budget to save a few dollars? If so, you are likely… ...Read More

Track the effectiveness of your marketing with metrics you may have overlooked. Are you using marketing metrics to track the effectiveness of your marketing efforts? If so, you’re part of… ...Read More

  Engaging customers involves more than just sending out informational or promotional print pieces. It involves touching customers’ emotions and engaging with them at a deeper level that draws them… ...Read More

Does your company have a loyalty program? A way to keep customers engaged with your business and encourage repeat business over time? If not, it might be time to get… ...Read More

Want to sell more? Try building relationships with your customers. Yes, it really can be that simple. People like to do business with people. More specifically, they like to do… ...Read More

When you think about evaluating the success of a 1:1 printing campaign, how long a window do you use to determine the dollars it generated? Do you cut it off… ...Read More