How is TRU-Flat better than the competition?

Low cost startup.
No cumbersome liner papers to throw away during production.
Pages really lay flat.
No gutter, no gap, no left to right registration issues.
No cross-over color shifting issues.
Ability to reposition sheets during the building process.
Print & assemble “on-demand” in-house.
No need to wait for hours for wet glues to dry before shipping the finished book. You can ship your book immediately after binding.