Tag: Direct Mail Measurement

5 Ways to Track Direct Mail

Learn how to boost ROI by closely monitoring your results. You’ve worked hard to develop a powerful personalized direct mail campaign. The piece is beautiful. The colors are vibrant. You’ve… ...Read More

How Do You Measure Success?

How do you evaluate the success of your personalized printing campaigns? Response rates? That’s a good first measure, but it is a very limited measure of your marketing efforts. To… ...Read More