Any good direct mail or multi-channel marketing program includes a call to action. You want the recipient to make a phone call. Visit a website. Make a donation or request… ...Read More
![](https://convertiblesolutions.com/wp-content/uploads/MAIN-GRAPHIC-BLOG-NEW-1580x630-1.jpg)
Tag: Incentives
![](https://convertiblesolutions.com/wp-content/uploads/2014/03/Road-Sign1.jpg)
Engage and Motivate
Give your customers a reason to come back again and again Personalized sales letters can be powerful tools, but effective personalization takes more than good data. It takes understanding your… ...Read More
![](https://convertiblesolutions.com/wp-content/uploads/2013/09/iStock_000003774853Medium1.jpg)
How Do Your Incentives Measure Up?
When prospecting, many marketers use some kind of incentive to boost response. “Come in early, and receive a discount!” “Log into your personalized URL to be entered into a sweepstakes!”… ...Read More