Any good direct mail or multi-channel marketing program includes a call to action. You want the recipient to make a phone call. Visit a website. Make a donation or request… ...Read More
Engage and Motivate
Give your customers a reason to come back again and again Personalized sales letters can be powerful tools, but effective personalization takes more than good data. It takes understanding your… ...Read More
How Do Your Incentives Measure Up?
When prospecting, many marketers use some kind of incentive to boost response. “Come in early, and receive a discount!” “Log into your personalized URL to be entered into a sweepstakes!”… ...Read More