According to one research firm, personalized printing (also called variable data printing) increases response rates by an average of 36%, average order size or value by 25%, and customer loyalty… ...Read More
![](https://convertiblesolutions.com/wp-content/uploads/MAIN-GRAPHIC-BLOG-NEW-1580x630-1.jpg)
Tag: Marketing Measurement
![](https://convertiblesolutions.com/wp-content/uploads/2013/05/Gear_Cycle1.jpg)
Bringing Customers Full Circle
Utilizing the classic campaign cycle ultimately brings more customers around to a final sale. As a marketer, you may be familiar with the classic campaign cycle for print and multi-channel… ...Read More
![](https://convertiblesolutions.com/wp-content/uploads/2013/02/dreamstime_147021.jpg)
1:1 Success Through Measurement
When we think about success with 1:1 personalized print, we often think about data. How much data do we have? How clean is it? How is it used? Rarely do… ...Read More