Tag: Marketing Measurement

Setting Realistic Expectations for Personalization

According to one research firm, personalized printing (also called variable data printing) increases response rates by an average of 36%, average order size or value by 25%, and customer loyalty… ...Read More

Bringing Customers Full Circle

Utilizing the classic campaign cycle ultimately brings more customers around to a final sale. As a marketer, you may be familiar with the classic campaign cycle for print and multi-channel… ...Read More

1:1 Success Through Measurement

When we think about success with 1:1 personalized print, we often think about data. How much data do we have? How clean is it? How is it used? Rarely do… ...Read More