Data-Driven Marketing Is Critical to Success

February 24, 2016

According to a survey by Forbes Insights,¹ 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive global economy. An additional 27% agree. This makes 91% of marketers surveyed agreeing or strongly agreeing with the crucial nature of data.

Not only do marketers agree that data-driven marketing is critical, but they are seeing tangible benefits of their efforts. Nearly half—47%— strongly agree that there are “a number of tangible benefits” being realized for their data-driven marketing strategies. An additional 41% agree, making a total of 84%.

Other findings from the survey indicate that . . .

• senior leaders within organizations support and advocate for data initiatives,
• there is enterprise-wide vision for data analytics within organizations, and
• there is an urgency to conduct data-driven marketing campaigns.

There is no getting around the increasing importance of data in today’s marketing strategies, whether global or local. Marketers have more than good intentions. They are putting those strategies into action. How are you keeping pace?

¹ Data is derived from a survey of 162 U.S.-based senior executives conducted by Forbes Insights in September 2015. Respondents represented a range of industries, including retail, telecom, technology, consumer packaged goods, automotive, banking, advertising/marketing, energy, travel, media, and insurance. All companies had at least $250 million in annual revenues.

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