When Entrepreneur speaks, small businesses listen. Recently, the magazine published some powerful reasons that businesses—new start-ups, in particular—need to resist the siren call of digital-only marketing and make a commitment… ...Read More
Blog
What Dictates the Meaning of Color?
When designing marketing materials, whether print or online, do you fall prey to the temptation to rely on traditional meanings for color? If it’s a luxury product, you use black.… ...Read More
Point of View
Print beats out digital for engagement and recall. W ant people to react to your marketing message? Be able to recall the details later? Use print! Research continues to pile… ...Read More
Reaction Time
How can you use emotional triggers to sell more effectively? Have you been focusing on features and benefits in your marketing copy? When crafting your direct mail, email, and other… ...Read More
Print Bests Digital for Driving Purchases
Want proof that print drives sales? Just ask the researchers at Temple University, who found that print has more impact than digital when it comes to increasing reader engagement,… ...Read More
Convertible Solutions celebrates 10 years @ booth 4040
Convertible Solutions celebrates 10 years @ booth 4040 during Graph Expo in Chicago, September 13 – 16, 2015. Convertible Solutions’ latest innovations demonstrate its ability to listen and take action.… ...Read More
See Convertible Solutions’ latest innovations at Graph Expo booth 4040
Convertible Solutions celebrates 10 years @ booth 4040 during Graph Expo in Chicago, September 13 – 16, 2015. Convertible Solutions’ latest innovations demonstrate its ability to listen and take action.… ...Read More
The Summertime Marketing Opportunity
Have you ever noticed that your mailbox gets emptier in the summer? That retail POP displays don’t turn as frequently? As the weather heats up, marketing typically slows down. The… ...Read More