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When we think about the benefits of direct mail, we think of tangibility, message retention, and breaking through the clutter. But when GrayHair Software thinks about direct mail, it thinks… ...Read More

Whether you are writing text for direct mail, email, blog posts, or any other type of marketing material, ask yourself, “Does my content sound human? Does it sound like something… ...Read More

Think you know everything about your customers? After all, you already target based on demographics. You regularly send out surveys to better understand their behavior. You even update their channel… ...Read More

So you’ve added an online resource for ordering and managing your printed projects. Whatever you call it — Web-to-print, print commerce, online document management — these web-based portals allow you… ...Read More

Using multichannel marketing to stay in touch with customers and increase engagement? Effective marketers are. But how do you know which channels to use and when? How do you stay… ...Read More

When Entrepreneur speaks, small businesses listen. Recently, the magazine published some powerful reasons that businesses—new start-ups, in particular—need to resist the siren call of digital-only marketing and make a commitment… ...Read More

When designing marketing materials, whether print or online, do you fall prey to the temptation to rely on traditional meanings for color? If it’s a luxury product, you use black.… ...Read More

Print beats out digital for engagement and recall. W ant people to react to your marketing message? Be able to recall the details later? Use print! Research continues to pile… ...Read More

5 Best Practices for Multichannel Marketing There is an old saying that two are better than one. That applies to marketing channels, too. Combining channels reinforces the message, keeps you… ...Read More