In a world barraged by marketing channels, there is nothing like seeing a customer face to face. That’s why trade shows remain a critical part of companies’ marketing strategies.… ...Read More
Blog
It’s All About That Mix
Want great sales? It’s all about that mix—the marketing mix. From print to email to mobile, top marketers combine channels to provide a consistent customer experience regardless of… ...Read More
Getting Your Color Right
Ever wondered about the magic behind the curtain when it comes to color? Here is a peek into the effort and precision it takes to give you the best color… ...Read More
3 Ways to Sell Through Emotion
Have you ever noticed that, whether in print, on television, or online, most marketing appeals to people’s emotions? This is because much of our decision-making comes from the subconscious mind.… ...Read More
Want to Personalize? Don’t Do This
When marketers talk about producing “personalized printing” or 1:1 printing, they are talking about printing that communicates with a customer in a way that static direct mail cannot. By definition,… ...Read More
Tricks for Increasing Your Envelope Open Rate
Even the best written sales letter will be ineffective if it’s never read. This is why the envelope can be the key determining whether your direct mail gets opened or… ...Read More
Picking the Right Partners
Take steps toward closing the sale by pairing channels from different marketing categories. Everywhere you look, marketers are talking about multichannel marketing. Direct mail is paired with email. Email is… ...Read More
Boost Your Mailing Results!
Did you know that 22% of consumers base their purchase decisions on information they receive in the mail?* That’s great news for marketers. But with increasing pressure on marketing budgets,… ...Read More