Blog

Cell phones. iPods. Laptops. Tablets. Where, in the ever-expanding channel mix, is there room for print? The Print Council recently put out a brochure, “Why Print? The Top Ten Ways… ...Read More

Want to boost response rates? Think “multi-touch, multi-channel.” These campaigns increase awareness and retention and boost response rates, too. When one manufacturer wanted to introduce a new product, for example,… ...Read More

  If you’re a nonprofit, you know how critical direct mail is to fundraising. Here are three tips from the experts on how to maximize your efforts.     1.… ...Read More

Gain consensus and boost fundraising efforts with donor feedback. When we think about using donor surveys to benefit fundraising efforts, we tend to think about gathering data for targeting and… ...Read More

Did you know that one of your deepest wells for bigger profits is your lapsed customer base? These are customers who have done business with you in the past, but… ...Read More

Convertible Solutions recently exhibited at Graph Expo. We hope you were able to visit us at Solutions Park on the southeast corner of the show floor.  We were excited to show our… ...Read More

How do you plan your print and multi-channel marketing campaigns? Do you trust your intuition? Or do you rely on data to inform your decisions about the most effective way… ...Read More

Segment by levels of customer engagement, then target your most loyal customers. When we think about segmenting a direct mail, email, or other type of direct marketing campaign, we typically… ...Read More

Nurtured prospects are higher-value prospects Lead nurturing is the process of “dripping” relevant information via print, email, or other channels to sales leads (or even new customers) over time. The… ...Read More