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Any good direct mail or multi-channel marketing program includes a call to action. You want the recipient to make a phone call. Visit a website. Make a donation or request… ...Read More

Whether on posters, in magazine advertisements, or on direct mail pieces, these and other high-identity personas create brand identification. When consumers see them, they associate these characters with more than… ...Read More

For nonprofit organizations, fundraising is their lifeblood. But what happens when your fundraising goes flat? How do you breathe new life into existing efforts? Here are five ways that real… ...Read More

Give your customers a reason to come back again and again Personalized sales letters can be powerful tools, but effective personalization takes more than good data. It takes understanding your… ...Read More

In the graphic arts, the color “black” isn’t quite so black and white. Being aware of the “shades of black” can help you maximize the impact of your design. There… ...Read More

If you want inexpensive, real-time communications, online marketing can be a powerful tool. But if you want highly relevant marketing communications that consumers respect, then personalized print is the way… ...Read More

Which Mailing Formats Work Best? Read It Here! How is direct mail evolving in today’s world of electronic media? A Nielsen and RAPP Germany study decided to find out. Their… ...Read More

Influence moods with color and boost direct mail results. Did you know that from the moment you walk into a retail store, your experience is highly calibrated? Retailers know that… ...Read More

Did you know that even during the Great Depression, some companies thrived? While other marketers were cutting their spending, a few businesses like Camel and Chevrolet took the opportunity to… ...Read More