Effective Marketing Copy Made Easy

January 19, 2017

Whether you are writing marketing copy for direct mail, email, signage, or any other type of material, a few simple guidelines will increase your ability to grab your audience’s attention and communicate your message more effectively. Here are some fundamental principles of writing great marketing copy that will help you command attention:

1. Be Creative – It’s easy to say the same thing in the same way all the time. It’s also a terrific way to bore your audience to death. You have a fraction of a second to grab someone’s attention so don’t waste it with the same copy your company has used since dinosaurs roamed the earth.
2. What’s In It For Me – Cute and clever doesn’t get you anywhere by itself. You still need to convince customers your product or service has a benefit for them. Many marketers forget this, doing the bare minimum to achieve the sale. Make your audience so excited to spend money with you that you have a line outside your door or your website crash from too much traffic. That’s your goal.
3. Be Concise – Being clever and clearly stating what’s in it for the customer is important. So is being brief. Time is our most precious commodity, so don’t use more time than necessary to communicate your message.
4. Build Trust – If you betray your customer’s trust, you won’t be in business very long. Use your marketing copy to build a strong relationship with your audience and you’ll set your business up for years to come.
5. Hire A Professional – Make sure your copy meets professional standards. Someone who is “good at grammar” isn’t sufficient. When it comes to marketing copy, there are rules for punctuation, capitalization, and usage that only professionals know.

Of course, there are other elements to great print marketing, as well. Good layout. Interesting graphics. Compelling offer. But great copy ties it all together. Need some tips? We’re happy to talk with you about that and more.

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