Selecting Goals For Your Social Media Strategy

February 17, 2012

Planning a strategy is something most professionals do in every aspect of business. Regardless if it is business planning, organizational structure, budgeting, or marketing; no journey is ever started without a plan in place. In today’s business world, you need to have a social media strategy and selecting your goals must be done carefully.

The best social media strategies directly align with your business goals. For example, if your  goal is to grow your income by 5% in the next quarter, your social media strategy must support that goal. Listening to your customers and potential customers, will put you in touch with their questions and issues and a step ahead of your competition.

Social media is simply another tool in your marketing strategies. Your marketing plan is well thought out, strategies, tactics, and goals all intertwined together. Determine which of your goals can be bolstered with social media (and even more importantly, which channels) and harness its power. What are your goals and how do you think social media can help you reach them?

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