More and more, we are hearing about 1:1 printing, print personalization, or variable data printing, to achieve higher response rates and better ROI. But does ...Read More
Tag: 1:1 Print Campaign
1:1 Print in an Internet World
Cell phones. iPods. Laptops. Tablets. Where, in the ever-expanding channel mix, is there room for print? The Print Council recently put out a brochure, “Why Print? The Top Ten Ways… ...Read More
1:1 Campaigns Are Easier Than Ever
It used to be that, in order to create powerful 1:1 print campaigns, you had to be both a marketing wizard and a database master. No more. Today, the software… ...Read More
