Tag: Advantages of Print

Sales Literature That Sells

Sales literature is some of the most important content your business creates. It stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace.… ...Read More

Print Marketing Strategy in a Digital World

The New Year is the perfect time to rethink your print marketing strategy, revamp your messaging, and refresh your brand. This requires an understanding of the role traditional ink on… ...Read More

Strengthen Your Print Budget By Streamlining It

Your print budget has a huge impact on your overall bottom line. Ensuring it is as streamlined as possible while being robust enough to drive results is a difficult balance… ...Read More

5 Steps To Trustworthy Direct Mail Campaigns

People don’t just buy from companies they like. They buy from companies they find trustworthy. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at… ...Read More

Taking Aim

Print Catalogs Make a (Targeted) Comeback They’re back! Print catalogs are making a comeback. Familiar names like J. C. Penney, Bloomingdales, Nordstrom, and Saks Fifth Avenue that once eliminated their… ...Read More

3 Reasons Print Matters After All

Maybe it’s the thinning volume in the mailbox. Maybe it’s marketers’ drooping results after focusing on e-marketing as a replacement for print. Whatever it is, we’re seeing it more and… ...Read More

Print Packs an ROI Punch

Everywhere you look, the data continue to tell a love story with print. Whether direct mail, signage and in-store displays, or print advertising, print continues to pack a wallop when… ...Read More

5 Reasons Start-Ups Need Print

When Entrepreneur speaks, small businesses listen. Recently, the magazine published some powerful reasons that businesses—new start-ups, in particular—need to resist the siren call of digital-only marketing and make a commitment… ...Read More

Point of View

Print beats out digital for engagement and recall. W ant people to react to your marketing message? Be able to recall the details later? Use print! Research continues to pile… ...Read More