Tag: Call to Action

Sales Literature That Sells

Sales literature is some of the most important content your business creates. It stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace.… ...Read More

5 Tips for Outstanding Direct Mail Design

With any direct mail piece, the goal is to entice people to respond to your offer. Great direct mail pieces hook them before they even get to the offer. Engage… ...Read More

Evaluating Success of Multichannel Marketing Campaigns

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or which… ...Read More

Build Top of Mind Awareness With Drip Marketing

One of the most powerful tools in marketing these days is drip marketing. The concept is based on irrigation— slowly watering the prospect until the lead is mature enough to be… ...Read More

What’s Your Incentive?

Any good direct mail or multi-channel marketing program includes a call to action. You want the recipient to make a phone call. Visit a website. Make a donation or request… ...Read More

Don’t Forget Your Call to Action

You’ve designed a terrific direct mail piece. You have high-quality graphics and are printing on premium stock. Your headline jumps out, your marketing copy rocks, and you’ve got multiple response… ...Read More