Tag: Consumer Behavior

Are You Designing for Visual Impairment?

When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it… ...Read More

Motivate Consumers with Print!

    Print is the winner to get consumers to plan and make purchasing decisions. If you want to motivate people to take action on a marketing offer, get a… ...Read More

Learn More About Customer Preferences by Tracking Behavior

Understanding consumer choices leads to smarter marketing and a larger ROI. “ Do what I do, not what I say!” The New Coke. Pizza Hut Low- Calorie Pizza. Earring Magic… ...Read More