When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it… ...Read More

Tag: Consumer Behavior

Motivate Consumers with Print!
Print is the winner to get consumers to plan and make purchasing decisions. If you want to motivate people to take action on a marketing offer, get a… ...Read More

Learn More About Customer Preferences by Tracking Behavior
Understanding consumer choices leads to smarter marketing and a larger ROI. “ Do what I do, not what I say!” The New Coke. Pizza Hut Low- Calorie Pizza. Earring Magic… ...Read More