Sales literature is some of the most important content your business creates. It stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace.… ...Read More
Tag: Copy Writing
Effective Marketing Copy Made Easy
Whether you are writing marketing copy for direct mail, email, signage, or any other type of material, a few simple guidelines will increase your ability to grab your audience’s attention and communicate your… ...Read More
Are You Designing for Visual Impairment?
When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it… ...Read More
Does Your Marketing Content Sound Human?
Whether you are writing text for direct mail, email, blog posts, or any other type of marketing material, ask yourself, “Does my content sound human? Does it sound like something… ...Read More
3 Ways to Use Psychology to Boost Results Today
Studies have shown that simple techniques related to human behavior can boost the results of marketing campaigns significantly. Here are three techniques that are particularly simple and easy… ...Read More
Keep the Conversation Interesting
Have you ever gotten stuck on a train, an airplane, or a long car ride with someone who is incredibly talkative but also incredibly boring? You might be unable… ...Read More