Tag: Customer Centricity

What Customer Data Are You Missing?

Do you have enough customer data in your marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider… ...Read More

Direct Marketing in the Culture of “Me”

One of the buzzwords in direct marketing these days is “customer-centricity,” or how a company aligns itself around the needs and preferences of its customers. Whether that’s in print marketing,… ...Read More