Tag: Market segmentation

Do You Know Your Buyers?

Whether you are communicating your message through direct mail, email, or marketing collateral, it’s critical to know your audience so you can tailor your marketing to each segment and increase… ...Read More

Finding the Perfect Blend

Carefully dissecting data shows each customer needs a different multichannel mix. In today’s complex marketing environment, there is tremendous emphasis on breaking down customer data into individual customer segments so… ...Read More