When marketers talk about producing “personalized printing” or 1:1 printing, they are talking about printing that communicates with a customer in a way that static direct mail cannot. By definition,… ...Read More
Tag: Relevance
Personal Preferences
How well do you know your audience? Personalization is based on the use of data, but it’s important to keep in mind that data by itself doesn’t create relevance. That… ...Read More
