Tag: Relevance

Want to Personalize? Don’t Do This

When marketers talk about producing “personalized printing” or 1:1 printing, they are talking about printing that communicates with a customer in a way that static direct mail cannot. By definition,… ...Read More

Personal Preferences

How well do you know your audience? Personalization is based on the use of data, but it’s important to keep in mind that data by itself doesn’t create relevance. That… ...Read More