When it comes to direct mail, it’s about great content. It’s also about timing and frequency. If you don’t mail enough, your results will go down. If you mail too… ...Read More

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3 Ways to Use Psychology to Boost Results Today
Studies have shown that simple techniques related to human behavior can boost the results of marketing campaigns significantly. Here are three techniques that are particularly simple and easy… ...Read More

See it all at Booth 612 during DscoopX
Convertible Solutions will debut its new MultiLoft® products and redesigned swatchbook in booth 612 in the Solutions Showcase at DscoopX at the Gaylord National Resort & Convention Center in Washington,… ...Read More

Can’t Touch This: 5 Reasons Online Can’t Replace Print
In a world in which people have already checked their email, logged into Facebook, and responded to a dozen text messages before they drink their first cup of coffee, what… ...Read More

Do You Know Your Buyers?
Whether you are communicating your message through direct mail, email, or marketing collateral, it’s critical to know your audience so you can tailor your marketing to each segment and increase… ...Read More

What Is Your Visual Brand?
When designing your print and e-media campaigns, think beyond products and services. Consider the impact of color for tapping visual recall. Use personal images direct from the heart of your… ...Read More

The 9-point Power Marketing Checklist
WANT TO MAKE YOUR MARKETING CAMPAIGNS THE MOST EFFECTIVE THEY CAN BE? Be sure you’re hitting all of the key marketing components. In addition to factoring in the list, the… ...Read More

The Sky’s the Limit with Wide-Format Graphics
What can you print with wide-format graphics? Just about anything. Some of the most common applications include point-of-purchase, signs and banners, and vehicle graphics. But wide-format printing can do much… ...Read More

Boost Response Rates by Providing Choices
Want to boost the results of your next marketing campaign? Give customers a choice in how to respond. You might be thinking, “What do you mean? We provide a phone… ...Read More