In the graphic arts, the color “black” isn’t quite so black and white. Being aware of the “shades of black” can help you maximize the impact of your design. There… ...Read More
Blog
1:1 Print Beats Online for Relevance
If you want inexpensive, real-time communications, online marketing can be a powerful tool. But if you want highly relevant marketing communications that consumers respect, then personalized print is the way… ...Read More
Seeking Attention?
Which Mailing Formats Work Best? Read It Here! How is direct mail evolving in today’s world of electronic media? A Nielsen and RAPP Germany study decided to find out. Their… ...Read More
Shades of Success
Influence moods with color and boost direct mail results. Did you know that from the moment you walk into a retail store, your experience is highly calibrated? Retailers know that… ...Read More
5 Ways to Market for Less
Did you know that even during the Great Depression, some companies thrived? While other marketers were cutting their spending, a few businesses like Camel and Chevrolet took the opportunity to… ...Read More
Using Print to Drive Social Media Engagement
We often think about print and social media as being competitors, but print can be one of the greatest drivers of social media engagement, as well. Take a lesson from… ...Read More
Show Them You Care
Getting Personal with Your Customers Makes Them Feel Valued. Everywhere you look, today’s marketing communications are personalized. Log into Amazon.com and you’ll get personalized recommendations based on your past purchases.… ...Read More
Busting the Myths about E-Media and Paper
We’ve all seen it on the backs of envelopes and on pop-ups for bank and retail account login pages. Go Paperless! Go Green! Save Trees! But is going paperless really… ...Read More
Convertible Solutions exhibits at Dscoop9
Convertible Solutions demonstrated MultiLoft Sheets and our new line of Inserts at Dscoop9 in Orlando, Florida. Digital printers and designers can now add even more of a colorful touch of… ...Read More
