Follow these best-in-class marketing principles and see sales soar. W e often hear people talking about “best in class” strategies and “best practices” that other marketers are encouraged to follow.… ...Read More
Blog
Test Everything!
If you are going to spend money to survey customers, append your database, or refine demographics on a purchased list, you want to make sure that these are variables that… ...Read More
Watch your sales soar with print!
As a marketer, would you rather use a channel that is inexpensive or that delivers results? If you said results, then you need print. The industry is ripe with data… ...Read More
Thicker is Better at Print13
“Thicker is better” is the theme of the Convertible Solutions display in booth 1178 at the Print13 conference at McCormack Place South in Chicago on September 8th through the 12th.… ...Read More
What Green Really Means
Companies promote everything from carrots to cars as organic, all-natural, recycled, biodegradable, ozone-friendly and carbon neutral, with new terms introduced by marketing geniuses daily. This has created skepticism from… ...Read More
Just Try a Letter
When you are looking to get a great response to a print marketing campaign, have you ever considered just sending a direct mail letter? Marketing experts have begun to advocate… ...Read More
What on Earth is Good for Trees? Print!
We’re all used to hearing the phrase, “Go Green! Go Paperless!” But did you know that collective investment in paper-based products actually helps the environment? It’s true. The most valuable… ...Read More
Adobe Creative Suite Goes Into the Cloud
Why the transition? Adobe claims that it was based on customer enthusiasm for Creative Cloud, combined with slowing sales of traditionally licensed software. The move is part of the company’s… ...Read More
Motivate Consumers with Print!
Print is the winner to get consumers to plan and make purchasing decisions. If you want to motivate people to take action on a marketing offer, get a… ...Read More
