When you are looking to get a great response to a print marketing campaign, have you ever considered just sending a direct mail letter? Marketing experts have begun to advocate… ...Read More
Blog
What on Earth is Good for Trees? Print!
We’re all used to hearing the phrase, “Go Green! Go Paperless!” But did you know that collective investment in paper-based products actually helps the environment? It’s true. The most valuable… ...Read More
Adobe Creative Suite Goes Into the Cloud
Why the transition? Adobe claims that it was based on customer enthusiasm for Creative Cloud, combined with slowing sales of traditionally licensed software. The move is part of the company’s… ...Read More
Motivate Consumers with Print!
Print is the winner to get consumers to plan and make purchasing decisions. If you want to motivate people to take action on a marketing offer, get a… ...Read More
Elements of Award-Winning Campaigns
Have you ever wondered what goes into an award-winning marketing campaign? Sometimes it’s crackerjack marketing copy. Sometimes it’s stunning images. Increasingly, however, the elements that put these winning entries over… ...Read More
Want More Loyalty? Reward Your Customers!
Want more customer loyalty? Considering developing a loyalty program if you don’t already have one. Not only do loyalty programs help you hang onto those customers you’ve worked so hard… ...Read More
Direct Mail More Effective Than You Think
We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life… ...Read More
Get a Sales Lift!
Cross-selling to current customers builds relationships and increases profits. It is a well-known marketing adage that it’s easier and less expensive to sell more products to customers you have than… ...Read More
