Engaging customers involves more than just sending out informational or promotional print pieces. It involves touching customers’ emotions and engaging with them at a deeper level that draws them… ...Read More
Blog
Loyalty Programs Really Pay Off
Does your company have a loyalty program? A way to keep customers engaged with your business and encourage repeat business over time? If not, it might be time to get… ...Read More
Build Business by Building Relationships
Want to sell more? Try building relationships with your customers. Yes, it really can be that simple. People like to do business with people. More specifically, they like to do… ...Read More
Look at Value Over a Lifetime
When you think about evaluating the success of a 1:1 printing campaign, how long a window do you use to determine the dollars it generated? Do you cut it off… ...Read More
Thinking about Ink?
When planning a job, it’s a lot easier to think about the design and paper than the ink. But understanding the ins and outs of ink is critical to… ...Read More
QR Codes are Everywhere
These days, QR Codes are all the rage. These 2D mobile barcodes, which look like black-and-white checkerboards, are everywhere. From electronics packaging to movie posters to products at the supermarket,… ...Read More
Staying Top of Mind
Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If… ...Read More
If it isn’t relevant, what’s the point?
Have you ever received a “personalized” mailing that didn’t seem so personal? Maybe you’re a tennis nut, and you received a sporting goods catalog personalized with your name on the… ...Read More
Smart Ideas
Turning leads into customer relationships for life. Once you bring in valuable customers through a prospecting campaign, it’s easy to think you’ve accomplished your goal. But really, you’ve just gotten… ...Read More
