Convertible Solutions Adds Secret QR Portal to Double Weight Postcard Stock for Digital Presses

October 18, 2011

Double Thick Impact Card with Portal — The hidden portal enables the personalization and tracking capability of a QR code campaign without locking the designer into an ugly and awkward design element.

Sedalia, MO- Convertible Solutions has added a perforated portal to their double weight postcard stock to enable the printing of 24 point postcards on HP Indigo, Kodak Nexpress, Xerox iGen and other digital presses. The Double Thick Impact Cards with Portal are designed for printers and direct marketing companies that want to conceal a QR code or other graphic element in a highly tactile direct mail piece.

“Marketing Directors love QR codes, but graphic designers hate them,” proclaims Aric Snyder, CEO at Convertible Solutions. “The hidden portal enables the personalization and tracking capability of a QR code campaign without locking the designer into an ugly and awkward design element.”

“QR codes are only one application for the portal,” explains David Williams, Convertible’s Director of Business Development. “The hidden area can be used to create a sense of mystery, encourage engagement with the mailing, or present a special offer in a playful way.”

Convertible Solutions designed the Double Thick Impact Cards with Portal to run through standard digital presses. Each press sheet is 12 points thick with cohesives on the back and a score down the center. The graphics for both the front and back of the postcard are printed on the front of the press sheet. When folded at the score, the front and back of the postcard seal together to create an impressive 24 pt card. The sheet is designed to print easily in most digital presses and can be folded with a typical bindery folder.

The Double Thick Redemption Impact Card is die cut with a pull-down tab to conceal the portal. Each sheet produces 2 cards at 5.5 x 8.5 inches each. After printing, the sheets can be UV coated to add gloss and protection.

Convertible Solutions is a subsidiary of Inter-State Studio and Publishing company. In addition to the Double Thick Impact Cards, the company makes a full line of pre-converted stocks for envelopes, mailers and specialty items. Convertible’s TRU-Flat^® book binding technology is incorporated in Mohawk Fine Paper’s Panoramic book product line.