Tag: Brand visibility

Sales literature is some of the most important content your business creates. It stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace.… ...Read More

The New Year is the perfect time to rethink your print marketing strategy, revamp your messaging, and refresh your brand. This requires an understanding of the role traditional ink on… ...Read More

Before customers can buy from you, they have to be aware of your brand. Whether through direct mail, in-store signage, catalog, or email, your brand must pop up in front of… ...Read More

Branding images are essential for your business. Everything you need to know about them can be learned from the great 20th-century philosopher Andre Agassi who once said (while pitching cameras… ...Read More

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or which… ...Read More

One of the most powerful tools in marketing these days is drip marketing. The concept is based on irrigation— slowly watering the prospect until the lead is mature enough to be… ...Read More

Whether on posters, in magazine advertisements, or on direct mail pieces, these and other high-identity personas create brand identification. When consumers see them, they associate these characters with more than… ...Read More

Maintain brand visibility and keep sales humming using techniques that are self-perpetuating. When you think about sustainability, what comes to mind? Recycling? Solar panels? LEED buildings and hemp-fiber carpets? While… ...Read More