Sales literature is some of the most important content your business creates. It stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace.… ...Read More
Tag: Content Marketing
Effective Marketing Copy Made Easy
Whether you are writing marketing copy for direct mail, email, signage, or any other type of material, a few simple guidelines will increase your ability to grab your audience’s attention and communicate your… ...Read More
Choosing Branding Images That Reflect Your Value
Branding images are essential for your business. Everything you need to know about them can be learned from the great 20th-century philosopher Andre Agassi who once said (while pitching cameras… ...Read More
Evaluating Success of Multichannel Marketing Campaigns
When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or which… ...Read More
Are You Designing for Visual Impairment?
When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it… ...Read More
Does Your Marketing Content Sound Human?
Whether you are writing text for direct mail, email, blog posts, or any other type of marketing material, ask yourself, “Does my content sound human? Does it sound like something… ...Read More
Keep the Conversation Interesting
Have you ever gotten stuck on a train, an airplane, or a long car ride with someone who is incredibly talkative but also incredibly boring? You might be unable… ...Read More
5 Tips for Getting People to Read Your Content
The buzz is all about content marketing these days. Direct mail, newsletters, white papers, social media, blogs. But more important than the channel used to deliver your content is the… ...Read More