Tag: Customer observation

Audience Development: Details Matter

Audience development is not a simple task. When it comes to reaching customers with your marketing message it sometimes feels like you’re trying to get the attention of a playground full… ...Read More

Choosing Branding Images That Reflect Your Value

Branding images are essential for your business. Everything you need to know about them can be learned from the great 20th-century philosopher Andre Agassi who once said (while pitching cameras… ...Read More

What Customer Data Are You Missing?

Do you have enough customer data in your marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider… ...Read More

People Watching

Improve customer engagement through careful observation. When we want to understand whether our direct mail efforts are working, we tend to look at metrics like response rates, conversion rates, and… ...Read More