Build a strategic database by collecting data and monitoring for segmentation. We know how important branding and competitive differentiation is. We know how critical tracking and measurement has become. According… ...Read More
Tag: Data driven marketing
Do You Really Know Your Customers?
The more you know your customers, the better you will be able to develop relevant marketing campaigns. So how well do you know your customers? The starting point for any… ...Read More
Don’t Irritate Your Customers With Disconnected Mail.
If you’re like most companies, you have customer data in many places, but these communications are siloed. Each department or business unit does its own thing, so end users get… ...Read More
Measuring Customer Engagement
Congratulations! Your print and multi-marketing campaigns have been highly successful and you have won lots of new customers. Now what? The next step is to keep those customers engaged so… ...Read More
Want Better Results? Get Scientific!
When it comes to marketing spend, there is value in trusting your gut. But more and more marketers are looking to the numbers. According to a new survey by Adobe,… ...Read More
