Tag: Data driven marketing

Audience Development: Details Matter

Audience development is not a simple task. When it comes to reaching customers with your marketing message it sometimes feels like you’re trying to get the attention of a playground full… ...Read More

How To Create Loyal Millennial Customers

Loyal Millennial customers are among the most highly sought after customers out there. Why? It’s pretty simple. They are one of the largest generations in history, they have lots of… ...Read More

7 Steps To The Perfect Direct Mail Piece

In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant direct mail piece, take a step back and make… ...Read More

Data in Action

Make the Right Move by Personalizing In a new study by Forbes Insights, 64% of brands strongly agree that data-driven marketing is critical in today’s hyper-competitive global economy. But it’s… ...Read More

Creative Customization

Proven Success with the Perfect Blend of Data Customization and targeting are best practices that every marketer should have in their back pockets. That means taking the data you have… ...Read More

Data-Driven Marketing Is Critical to Success

According to a survey by Forbes Insights,1 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive global economy. An additional 27% agree. This… ...Read More

Are You Creating a Seamless Customer Experience?

In a world in which customers increasingly expect to move seamlessly from channel to channel, 78% of customers still receive a fragmented channel experience, according to Accenture. How can you… ...Read More

Are You Maintaining Customer Trust?

Whether your 1:1 campaigns include print, email, or mobile, one of the most important topics in the world of 1:1 marketing is the need to maintain customer trust. This means… ...Read More

A Deep Clean

Spruce up your database for a significant savings on mail. Postal rates got you down? Tempted to cut back on mailing to protect the budget? Don’t compromise this critical customer… ...Read More