Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If… ...Read More
Tag: Marketing
Refresh Your Brand and Revitalize Your Business
Your company’s visual brand identity is a shorthand to who you are and the promises you make to your customers and stakeholders. It’s a reflection of what your company stands… ...Read More
The History of Marketing: Part One
With this post, we’ll begin a monthly series examining the history of marketing in print. We’ll look at famous campaigns, do some analysis, and feed our inner history-geek. Marketing is… ...Read More
