Tag: Personalized Marketing

Personalizing Without Getting Too Personal

These days, consumers expect marketing offers to be targeted to their needs and preferences. If I like to sail, send me sailing coupons, not golf coupons. If I’m single, send… ...Read More

Open the door with multi-touch marketing

Gather email addresses and get better results from your next mailing Did you know that adding a client’s email address to your marketing database can greatly increase the results you… ...Read More