Author: David Williams

Do You Know Your Customers’ Channel Preferences?

Using multichannel marketing to stay in touch with customers and increase engagement? Effective marketers are. But how do you know which channels to use and when? How do you stay… ...Read More

5 Reasons Start-Ups Need Print

When Entrepreneur speaks, small businesses listen. Recently, the magazine published some powerful reasons that businesses—new start-ups, in particular—need to resist the siren call of digital-only marketing and make a commitment… ...Read More

What Dictates the Meaning of Color?

When designing marketing materials, whether print or online, do you fall prey to the temptation to rely on traditional meanings for color? If it’s a luxury product, you use black.… ...Read More

Point of View

Print beats out digital for engagement and recall. W ant people to react to your marketing message? Be able to recall the details later? Use print! Research continues to pile… ...Read More


5 Best Practices for Multichannel Marketing There is an old saying that two are better than one. That applies to marketing channels, too. Combining channels reinforces the message, keeps you… ...Read More

Reaction Time

How can you use emotional triggers to sell more effectively? Have you been focusing on features and benefits in your marketing copy? When crafting your direct mail, email, and other… ...Read More

Print Bests Digital for Driving Purchases

  Want proof that print drives sales? Just ask the researchers at Temple University, who found that print has more impact than digital when it comes to increasing reader engagement,… ...Read More

The Summertime Marketing Opportunity

Have you ever noticed that your mailbox gets emptier in the summer? That retail POP displays don’t turn as frequently? As the weather heats up, marketing typically slows down. The… ...Read More

5 Tips for Outstanding Trade Show Displays

  In a world barraged by marketing channels, there is nothing like seeing a customer face to face. That’s why trade shows remain a critical part of companies’ marketing strategies.… ...Read More