Author: David Williams

  Want great sales?   It’s all about that mix—the marketing mix. From print to email to mobile, top marketers combine channels to provide a consistent customer experience regardless of… ...Read More

Ever wondered about the magic behind the curtain when it comes to color? Here is a peek into the effort and precision it takes to give you the best color… ...Read More

Have you ever noticed that, whether in print, on television, or online, most marketing appeals to people’s emotions? This is because much of our decision-making comes from the subconscious mind.… ...Read More

When marketers talk about producing “personalized printing” or 1:1 printing, they are talking about printing that communicates with a customer in a way that static direct mail cannot. By definition,… ...Read More

Even the best written sales letter will be ineffective if it’s never read. This is why the envelope can be the key determining whether your direct mail gets opened or… ...Read More

Take steps toward closing the sale by pairing channels from different marketing categories. Everywhere you look, marketers are talking about multichannel marketing. Direct mail is paired with email. Email is… ...Read More

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Did you know that 22% of consumers base their purchase decisions on information they receive in the mail?* That’s great news for marketers. But with increasing pressure on marketing budgets,… ...Read More

  You worked hard to design that booklet, annual report, or marketing collateral document. But it isn’t truly finished until you’ve selected the right binding. Different binding methods create different… ...Read More