Author: David Williams

Do Your Finishing Options Take the Cake?

You wouldn’t bake a cake without finishing it off with icing, would you? Neither should you create a printed piece without considering how to finish it off with one of… ...Read More

Why Paperless Is Not a Smart Move

All around us, we hear about the benefits of going paperless. When it comes to marketing, that may not be the best move. In a world of social media saturation… ...Read More

Make Your Direct Mail Stand Out

  Every day, postcards, flyers, and other direct pieces and other printed material bombard us. How do you ensure that yours stands out in the crowd? Here are four highly… ...Read More

Don’t Let Paper Get Boring

Let’s look at how paper made a difference in these marketing campaigns. When it comes to grabbing customers’ attention, one of your most important tools is paper stock. It’s what… ...Read More

Don’t Skimp on Print

Tempted to shift marketing dollars to electronic media because it is less expensive? Think before you switch. While electronic media, including email, can be an important part of the mix,… ...Read More

Thinking Direct Mail? Think Timing

When we think about the benefits of direct mail, we think of tangibility, message retention, and breaking through the clutter. But when GrayHair Software thinks about direct mail, it thinks… ...Read More

Does Your Marketing Content Sound Human?

Whether you are writing text for direct mail, email, blog posts, or any other type of marketing material, ask yourself, “Does my content sound human? Does it sound like something… ...Read More

What Can You Learn From A/B Testing?

Think you know everything about your customers? After all, you already target based on demographics. You regularly send out surveys to better understand their behavior. You even update their channel… ...Read More

Getting the Most Out of Your Online Print Portal

So you’ve added an online resource for ordering and managing your printed projects. Whatever you call it — Web-to-print, print commerce, online document management — these web-based portals allow you… ...Read More