Author: David Williams

According to eMarketer, U.S. Video ad spending will nearly double from $7.7 billion this year to $14.4 billion in 2019. This growth is being largely fueled by mobile video, which… ...Read More

Consumers are changing the way they make purchases, and mobile is one of the driving factors. For this reason, print-to-mobile technologies are becoming more important than ever. Although QR Codes… ...Read More

Everywhere you look, the data continue to tell a love story with print. Whether direct mail, signage and in-store displays, or print advertising, print continues to pack a wallop when… ...Read More

In a world in which customers increasingly expect to move seamlessly from channel to channel, 78% of customers still receive a fragmented channel experience, according to Accenture. How can you… ...Read More

Why using a skilled designer makes a difference You can profile your data, segment your mailing, and create highly relevant, personalized mail pieces, but if the design falls short, the… ...Read More

Learn how to boost ROI by closely monitoring your results. You’ve worked hard to develop a powerful personalized direct mail campaign. The piece is beautiful. The colors are vibrant. You’ve… ...Read More

Okay, QR Codes probably aren’t your best fundraising tool, but they certainly can be a critical part of the mix. Adding QR Codes to your fundraising letters, in-store displays, and… ...Read More

  There are many details of print design that separate the professional from the amateur. Understanding the rules of type is one of them. While headings, graphics, and logos can… ...Read More

Print personalization — you hear about it everywhere. Use printed pieces to talk directly to recipients based on name, gender, past purchase history, or other information to achieve higher response… ...Read More