Author: David Williams

Good typography equals good communication. We have thousands of typefaces to choose from. What does your choice of typography say about you? Historically, typographers designed almost all of the classic… ...Read More

Your customers are buried under an avalanche of conventional and uninteresting print materials every day. How can you elevate your marketing collateral, direct mail, and displays with simple design changes,… ...Read More

Every year, color experts release their picks for “colors of the year.” These are the colors that influence designers and marketers around the world and ultimately end up in your… ...Read More

You know how your marketing pieces are born. You have an intimate knowledge of how they are designed, produced, and mailed. But what happens once they reach your customer’s door?… ...Read More

Whether your 1:1 campaigns include print, email, or mobile, one of the most important topics in the world of 1:1 marketing is the need to maintain customer trust. This means… ...Read More

The debate has been raging for a long time — which is more effective? Print or email? If you want people to understand and retain information, studies consistently show that… ...Read More

Is your marketing content heavy on the text? Or graphics? If it’s the former, you might want to change your strategy. Today’s marketing content, whether in print or electronic media,… ...Read More

When was the last time you took a close look at the design of your marketing collateral? How about your statements and invoices? Is there unused white space that you… ...Read More

When you are putting your best foot forward, it’s important to pay attention to the details. Details can make the difference between looking like everyone else and really standing out.… ...Read More