Blog

When it comes to marketing spend, there is value in trusting your gut. But more and more marketers are looking to the numbers. According to a new survey by Adobe,… ...Read More

Convertible Solutions is proud to announce our creative idea showcase, www.paperbilities.com, where MultiLoft goes Pop-tone with the likes of Grape Jelly (no peanut butter here), Razzle Berry (Willie Wonka’s favorite!), Orange… ...Read More

Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer… ...Read More

A Major League Baseball team wanted to test the effectiveness of personalized direct mail against static mail. To do this, it created a campaign to promote attendance at its new… ...Read More

For consumers, it is not enough to interact with a single channel anymore. Whether it’s for business or personal, they want to use multiple channels like direct mail, email, and… ...Read More

Convertible Solutions is sponsoring the HOW Design Live Conference.  How Design Live is the biggest annual gathering of creative professionals.  The event is in Boston from May 12 to 16, it’s your… ...Read More

According to one research firm, personalized printing (also called variable data printing) increases response rates by an average of 36%, average order size or value by 25%, and customer loyalty… ...Read More

When you start a new print project, you want to hit your deadlines, keep your sanity, and make your customers happy. Fortunately, the right amount of planning will make sure… ...Read More

As you develop your marketing plan of attack, there are three types of mailing lists you want to keep in mind. Each will be used for a different marketing purpose… ...Read More