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Digital printers and designers can add a colorful touch of elegance to business cards, invitations, menus or holiday cards with MultiLoft Accents. The bold, richly colored stocks can be combined… ...Read More

You’ve sent out a terrific marketing campaign. You’ve received a superb response. You’ve converted prospects to buyers. Now what? “What do you mean?” you ask. After all, you got the… ...Read More

When you are tracking the results of your print campaigns, how far do you look? Just at the short-term results, like the dollars generated from a specific promotion? Or are… ...Read More

Graph Expo 2012 is where print professionals come to learn, network and find the latest in print technologies, and we have a limited number of free exhibit passes to give… ...Read More

Even Google and Facebook include personalized print as part of their marketing recipes. Did you notice one in your mailbox? If so, you might have done a double take. It… ...Read More

Want to increase the response rates on your direct mail? Oversize it! The Direct Marketing Association’s 2012 Response Rate Report tells the tale. According to the report, when using prospect… ...Read More

In casual conversation, the word “profiling” often has a negative connotation, but in marketing, it is a driving force behind success. Building a customer profile helps you understand your customers’… ...Read More

Graph Expo 2012 is where print professionals come to learn, network and find the latest in print technologies and materials, and Booth 456 is where you will find Convertible Solutions… ...Read More

These days, consumers expect marketing offers to be targeted to their needs and preferences. If I like to sail, send me sailing coupons, not golf coupons. If I’m single, send… ...Read More