Whether you’re creating flyers, brochures, or direct mail, at some point, you’ll need to fold something. When you do, it’s easy to default to the basic half-fold or letter fold,… ...Read More
Blog
QR Code Use Trending Toward Women
One of the hottest topics in print these days is the use of quick response (QR) codes. When scanned with a smartphone, these codes take people directly to the Web.… ...Read More
Is Every Door Direct Mail for You?
If you are doing any kind of geographic-based direct marketing, you may want to consider a new program from the United States Postal Service. It’s called Every Door… ...Read More
Does Your List Fit?
Avoid costly mistakes by using data that’s both relevant and current. The core of any good targeted or personalized marketing campaign is the list; but let’s face it: buying lists… ...Read More
Elements of a Successful Cross-Media Campaign
Want to energize your print campaign? Add demographic or psychographic segmentation and personalization. Want to energize your print campaign even more? Combine print with other media to amplify its effect.… ...Read More
Captivate Your Audience
Engage your customers and create loyal fans by following these best practices in 1:1 printing. If you want great marketing results, it’s important to personalize your message. This means personalizing… ...Read More
Great Marketing to Green Marketing
Now you can make an informed decision when choosing paper! Did you know that paper is going green? Actually, paper has been green for some time, but paper manufacturers are… ...Read More
Does Your Database Need an Infusion?
Give your marketing plan the boost it needs by improving the overall health of your database. When was the last time you updated your customer or marketing database? A… ...Read More
Read Between the Lines
Merchandisers can drastically improve sales by analyzing customer’s purchasing habits to revamp print campaigns Once again, print is proving to be an essential component in a multi-channel marketing mix. Just… ...Read More
