Blog

MultiLoft Accents Bring Elegant Color to Ultra Thick Cards and Stationery

Digital printers and designers can add a colorful touch of elegance to business cards, invitations, menus or holiday cards with MultiLoft Accents. The bold, richly colored stocks can be combined… ...Read More

Keeping Great Customers On Board

You’ve sent out a terrific marketing campaign. You’ve received a superb response. You’ve converted prospects to buyers. Now what? “What do you mean?” you ask. After all, you got the… ...Read More

Lifetime Tracking Maintains Value in Customer Relationships

When you are tracking the results of your print campaigns, how far do you look? Just at the short-term results, like the dollars generated from a specific promotion? Or are… ...Read More

Free Passes For Graph Expo!

Graph Expo 2012 is where print professionals come to learn, network and find the latest in print technologies, and we have a limited number of free exhibit passes to give… ...Read More

Mixing it Up!

Even Google and Facebook include personalized print as part of their marketing recipes. Did you notice one in your mailbox? If so, you might have done a double take. It… ...Read More

Want More Responses? Oversize It!

Want to increase the response rates on your direct mail? Oversize it! The Direct Marketing Association’s 2012 Response Rate Report tells the tale. According to the report, when using prospect… ...Read More

Should You Be Customer Profiling?

In casual conversation, the word “profiling” often has a negative connotation, but in marketing, it is a driving force behind success. Building a customer profile helps you understand your customers’… ...Read More

Convertible Solutions @ Graph Expo 2012

Graph Expo 2012 is where print professionals come to learn, network and find the latest in print technologies and materials, and Booth 456 is where you will find Convertible Solutions… ...Read More

Personalizing Without Getting Too Personal

These days, consumers expect marketing offers to be targeted to their needs and preferences. If I like to sail, send me sailing coupons, not golf coupons. If I’m single, send… ...Read More