Articles

Quick! Define commercial printer. “What? You mean the guy who prints my stuff?” If that was your answer, maybe it’s time you took another look. At one time, the printer… ...Read More

What’s the hottest trend in marketing right now? Mobile and online video. What’s the best way to capitalize on it? Print! When we think about QR Codes, we think about… ...Read More

QR Codes. You may have seen them in on direct mail pieces, in print ads, or on billboards. When you scan these 2D barcodes with your phone’s camera (you may… ...Read More

One of the buzzwords in direct marketing these days is “customer-centricity,” or how a company aligns itself around the needs and preferences of its customers. Whether that’s in print marketing,… ...Read More

Build a strategic database by collecting data and monitoring for segmentation. We know how important branding and competitive differentiation is. We know how critical tracking and measurement has become. According… ...Read More

Improve customer engagement through careful observation. When we want to understand whether our direct mail efforts are working, we tend to look at metrics like response rates, conversion rates, and… ...Read More

Make any product fascinating by displaying your best features. Let’s face it. Not all products are interesting to talk about, let alone look at. Fast cars and fancy evening wear… ...Read More

The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader to complete and return the reply card. While… ...Read More

When we think about color in print marketing and direct mail, we think about stunning images and eye-catching graphics. But color packs a punch in letters, product brochures, and other… ...Read More