Articles

Postage rates do have a silver lining: Direct mail is not only effective, it has a positive impact on our environment. When you produce 1:1 print marketing, you are practicing… ...Read More

Carefully dissecting data shows each customer needs a different multichannel mix. In today’s complex marketing environment, there is tremendous emphasis on breaking down customer data into individual customer segments so… ...Read More

Be responsive to customer feedback and turn complaints into profits. Everybody gets customer complaints once in awhile. Improperly handled, those complaints can erode customer relationships. Properly handled, they can actually… ...Read More

When it comes to marketing spend, there is value in trusting your gut. But more and more marketers are looking to the numbers. According to a new survey by Adobe,… ...Read More

Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer… ...Read More

A Major League Baseball team wanted to test the effectiveness of personalized direct mail against static mail. To do this, it created a campaign to promote attendance at its new… ...Read More

For consumers, it is not enough to interact with a single channel anymore. Whether it’s for business or personal, they want to use multiple channels like direct mail, email, and… ...Read More

According to one research firm, personalized printing (also called variable data printing) increases response rates by an average of 36%, average order size or value by 25%, and customer loyalty… ...Read More

When you start a new print project, you want to hit your deadlines, keep your sanity, and make your customers happy. Fortunately, the right amount of planning will make sure… ...Read More