Articles

Do you think of digital printing as an output technology or a marketing model? This is an important question — because it’s both. If you don’t think of digital printing… ...Read More

Understanding consumer choices leads to smarter marketing and a larger ROI. “ Do what I do, not what I say!” The New Coke. Pizza Hut Low- Calorie Pizza. Earring Magic… ...Read More

You’ve sent out a terrific marketing campaign. You’ve received a superb response. You’ve converted prospects to buyers. Now what? “What do you mean?” you ask. After all, you got the… ...Read More

When you are tracking the results of your print campaigns, how far do you look? Just at the short-term results, like the dollars generated from a specific promotion? Or are… ...Read More

Even Google and Facebook include personalized print as part of their marketing recipes. Did you notice one in your mailbox? If so, you might have done a double take. It… ...Read More

Want to increase the response rates on your direct mail? Oversize it! The Direct Marketing Association’s 2012 Response Rate Report tells the tale. According to the report, when using prospect… ...Read More

In casual conversation, the word “profiling” often has a negative connotation, but in marketing, it is a driving force behind success. Building a customer profile helps you understand your customers’… ...Read More

These days, consumers expect marketing offers to be targeted to their needs and preferences. If I like to sail, send me sailing coupons, not golf coupons. If I’m single, send… ...Read More

Gather email addresses and get better results from your next mailing Did you know that adding a client’s email address to your marketing database can greatly increase the results you… ...Read More