Want More Responses? Oversize It!
Want to increase the response rates on your direct mail? Oversize it! The Direct Marketing Association’s 2012 Response Rate Report tells the tale. According to the report, when using prospect lists, marketers can get a lift of 12% by switching from letter-sized mail to oversized mail and a 16% lift when using in-house lists. When switching from postcards to oversized mail, they can get a 29% lift for prospect lists and a whopping 60% lift when using in-house lists.
Consider how effective your oversize mailing would be if it were printed as a 24 point Double Thick Impact Card.
Want to increase your response rates? Oversize it!