Articles

Your print budget has a huge impact on your overall bottom line. Ensuring it is as streamlined as possible while being robust enough to drive results is a difficult balance… ...Read More

Relationship marketing is not a new concept. You build relationships with people important to your business and use those relationships to drive success. Essentially, relationship marketing IS 1:1 printing. At its… ...Read More

Dimensional mail is a wonderful direct marketing tactic. Things that are out of place tend to stand out. For example, when you wear your favorite team’s colors to an opposing… ...Read More

154.2 billion pieces of mail are delivered by the US Postal Service every year. That equates to about 422 million each day. You won’t increase your response rates by sticking… ...Read More

Email marketing continues to be a highly effective strategy for you to accomplish your business goals. According to QuickSprout, email subscribers are 3 times more likely to share your content… ...Read More

When you are evaluating the success of your print and multichannel marketing campaigns, how do you know which channels are most effective? How do you know which channels (or which… ...Read More

People don’t just buy from companies they like. They buy from companies they find trustworthy. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at… ...Read More

One of the most powerful tools in marketing these days is drip marketing. The concept is based on irrigation— slowly watering the prospect until the lead is mature enough to be… ...Read More

When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it… ...Read More